African art for everyone
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How To Sell Your Art

Making an art work visible and ultimately appreciated enough to be bought for the right price is always a concern at the back of every creators’ mind as it helps complete the whole process of production.

It is usually not enough for an artist to just have a good mind for creating beautiful works as there are many of such and the distinguishing factor is usually combination of such with a good business sense, this enables the artists to know what works under different circumstances to earn their desired profit.

The reality of being not just an artist but also a business person lays a burden on the art creator to know who and where the prospective customers are how to get it across to them.

In the art business artists can decide to sell their works as an original where they make a classic piece is marketed once and for all and this kind of sale is usually expensive because of the resources that goes into making them and value often attached to such works.

Reproduction of such works is also an option artist can take by scanning and printing multiple copies.

In selling the art, artists have the DIY option and they can also choose to partner with other brands.

The first option requires the artist to see to the creation of the art, it’s reproduction when needed, sourcing for clients, sealing the deal, packaging and shipping.

This process is usually tasking for starters and is very delicate especially when the work is a classic, they have to make sure the work is well packaged to avoid damage.

To do this some artists have their own website, a gallery in an area where their potential customers are or put up and promote their works on their social media accounts to create a good fan base for themselves which opens them to the sales opportunity they desire.

Artists can also sell their art as: digital download, custom art, open edition, limited edition and merchandise.

Partnering with other brands on the other hand gives enough room for the artists to focus more on the what they do best, while someone else does handles the sale; curators, gallerists, publications, e-commerce websites, etc. They partner with other brands that has greater scope, influence and facilities to sell their works based on an agreed percentage.

We happen to be one of the most reliable partners you can find, especially when the content is African art and it’s print on demand.

Reasons You Like an Art Work

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